Jadeel sketch

Jadeel in Arabic has 2 meanings, it can either mean a lock of hair or a veil (wisha7). When the hair is braided it is called jadeela (plural=jada'el) Those meanings all relate to the female figure. The idea behind the logo was to intertwine the words just as hair is braided. Also, the idea of "covering" and "uncovering" is present in the type, referring to the notion of a veiled woman.