I think the work has relevance beyond aesthetics (details) and functionality. There may be reasons why some works speaks to you personally and other don't but what interests me is the conceptual and social dimension of this fashion label.
I particularly like designers that don't take themselves too seriously and this work's humor is in my opinion its strongest point. It just says 'lets play and have some innocent fun'. In the politically correct and over politicized world we live in, this lighthearted work is a true breath of fresh air.