29Letters is a design studio specializing in contemporary Arabic typography. At 29LT, we work with large companies and non-profits to create typographic corporate identities including custom fonts and the full suite of promotional assets. We partner with our clients to give them unique type designs and graphics that best express their identity and style in both print and new media.
29LT frequently joins forces with renowned branding, design, and ad agencies in the Middle East, Europe, and the United States to deliver high-end typographic work for our clients, creating corporate type families in Arabic, as well as logos, lettering, and typesetting.
29LT continuously conducts research and educational projects in the field of Arabic design and typography: In addition to publishing projects for individuals, we participate in a number of design conferences, exhibitions, and workshops dedicated to the education and promotion of design and typography in the Arab world and beyond.
Along with our design practice, 29LT publishes unique Arabic and bi-script Arabic and Latin retail fonts created by emerging, talented Arab and Western type designers
Since 2006, the name 29Letters, initially used by Pascal Zoghbi as his design name, comes from the number of letters in the Arabic alphabet. Today, 29LT is a full-service design studio and Arab design platform partnering with leading designers. We continue to strive to deliver the very best designs in the business to our clients – designs that convey their character, personality, and identity – to the best of our ability.
Arabic type designer and typographer, Pascal Zoghbi, founded 29 Letters in 2006. His design work ranges from creating new Arabic fonts and corporate identities to print publications. After he graduated from the Type & Media course at The Royal Academy of Arts in The Netherlands with a Master of Design, Pascal participated in an impressive collection of new, Arabic-type design projects. He created contemporary Arabic fonts for leading Middle Eastern newspapers, urban institutions, art events, magazines, and software. Pascal took part in the Typographic Matchmaking 01 and 02 projects organized by The Khatt Foundation. Since 2006, he has been teaching typography and type design at graphic design schools at the American University of Beirut (AUB) and the Lebanese American University (LAU). He frequently gives lectures and workshops about Arabic type and typography. He co-authored and edited the "Arabic Graffiti" book published by "From Here To Fame" in Berlin. He is one of the 10 finalists for the “Jameel Prize 3,” 2013, and is spearheading the revival movement of Nasri Khattar’s Unfied Arabic™ .
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