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Nathalie Fallaha

designer :: communicator

  • alephya® cube -

    alephya, a new concept driven by the universal aesthetic of the Arabic letterform. The letterform here becomes the vehicle of this new aesthetic expression, without any reference to legibility, letter recognition or readability. The differentiated construction and the metamorphosis of the Arabic letterforms opens up endless possibilities to draft unique patterns out of the many modules, through an exploration of line quality, line density, forming infinite patterns. The first of its kind in treating the Arabic letterform this way, alephya, a new lifestyle brand proposes an endless array of applications: fashion, furniture, home accessories, stationary, jewelry, and fabrics. The substrates for applications are numerous, ranging from metal, glass, fabric, glass reinforced plastic, leather, paper, to wood, wax ..

Nathalie Fallaha is the founder and catalyst behind vit-e design studio (www.vit-e.com) and alephya (www.alephya.com). She studied graphic design at the American University of Beirut; after receiving her bachelor of Graphic Design in 1997, she moved to Central Saint Martins in the UK to pursue her Masters in Communication Design.

From 2000-2009, she taught Graphic Design and Typography at the Lebanese American University, while keeping the buzz going at vit-e design studio. She was awarded the Lebanese Design Entrepreneur of the Year in 2008 by the British Council. She is a member of the advisory board of the Khatt Foundation (www.khtt.net), and the Icograda Education Network. She is a founding member of the Beirut Creative Cluster. Her work has been published in several international books, magazines, and publications.

Passionate about bilingual typography (Arabic - Latin), most of her personal work is driven by the urge to explore the expressive power of the letterforms on different substrates.

Founded in 2000, vit-e is a multi-disciplinary design studio working in many facets of branding, visual identity, art direction, packaging, print and interactive design. vit-e has the experience and knowledge of a big creative agency combined with the personal touch of a boutique studio. At the heart of this studio is communication. Visual communication. vit-e creates, elevates and reinvigorates brands.

In 2011, she founded alephya, a design enterprise focusing on proposing an aesthetic concept onto different substrates. A lifestyle concept, alephya undertakes to transform and liberate the Arabic letterform from its basic calligraphic form and creating a world of possibilities and patterns.

She attends various design and typography conferences worldwide, and is a frequent guest speaker in several universities and graphic design seminars across the world.

 
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