Ms. Hechaime is a Project manager/ User experience design lead at Perkins+Will | Eva Maddox Branded Environments. She brings deep experience in user experience strategy and planning, user centered design, identity development, print design, environmental graphic design and wayfinding. Samar has worked internationally on many complex, large-scale projects, leveraging her multi-lingual capabilities and multi-cultural experience. She is a passionate and creative designer, who also understands the practical, technical and executional aspects of each project. She is adept in applying research to the development of multiple creative concepts, leading to a well considered design solution. Her experience includes working with Bureau Mijksenaar in the Netherlands on projects including the information system for the Euro Banknote's security features, wayfinding systems for Schiphol Airport , JFK, Newark and LaGuardia airports, as well as Branded Environments, User Experience and Wayfinding solutions for different hospitals, museums, cultural and corporate institutions around Europe, Middle East and the United States.
