Salem Al-Qassimi

What is Design?? One mysterious question that I have been trying to understand ever since I first heard the word design.

Design is a purposeful, systematic, creative activity and solution to a problem that bonds words and imagination into a new work of art. There are no limitations or boundaries to it; therefore the beauty of Design comes from its ability to capture the large context of any subject.

When looking at the different aspects of my work such as graphic design, photography, illustration or film I don't just analyze the personality that crafted it or the emotional power that drove it. Being a designer I take it a step further than that, I question the purpose of it, the hidden significance of its theme and message that it reveals.

My creations of visuals are based on contemporary designs that are inspired by my own culture and background. I create designs to fix and solve problems whether they are psychological, philosophical, or visually unappealing. I also create designs to convey a message or to increase public awareness.