Dareen Taji
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Dubai Public Library

An organization that was established long ago, but due to limited promotion, lacked awareness.

The challenge was to create a brand for the library that would change perceptions in the market of what a “public library” is. The look and feel is inspired by the beauty of the written word, and how they can trigger the
imagination to build a world of possibilities.

An organization that was established long ago, but due to limited promotion, lacked awareness.

The challenge was to create a brand for the library that would change perceptions in the market of what a “public library” is. The look and feel is inspired by the beauty of the written word, and how they can trigger the
imagination to build a world of possibilities.