What Design Can Do

International conference about the global impact of design

26 May 2011
27 May 2011

Real Solutions for Real Problems

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What Design Can Do celebrates the power of design and its problem-solving abilities. This two-day event in Amsterdam exposes design as a catalyst of change and renewal and a way of addressing the societal questions of our time.

Too often design is associated only with aesthetics, trends and luxury, but design can mean so much more. At its best, design can change, improve, renew, inspire, involve, shock, move, disrupt, help or solve. What Design Can Do intends to demonstrate the value of design thinking as a response to the challenges of today’s world.

With a lineup of international speakers from all design disciplines, What Design Can Do will be the platform for designers to manifest the social potential of their profession. Together with the audience, the speakers will discuss alternative strategies for the future. Participants will be stimulated to come up with their own answers and ideas. This makes What Design Can Do an activist conference, the outcome of which will be published in a book compiled on the spot and presented at the end of the conference.

What Design Can Do is an annual international conference for design professionals, company leaders and government officials.
What Design Can Do is a cross-over between design disciplines – from architecture to product design, from graphic design to fashion design – as solutions for today’s challenges generally demand a multi-disciplinary approach.
What Design Can Do is initiated by designers who feel the responsibility to make their profession useful for society and want to reflect on this with fellow designers and other professionals.


DROR BENSHETRIT, Jurgen Bey, Adélia Borges, Ole Bouman, Giorgio Camuffo, Paula Dib, Daniel Eatock, Lidewij Edelkoort, Dingeman Kuilman, Julia Lohmann, MVRDV, Per Nimer, M P Ranjan, Aaron Rose, ROHAN SHIVKUMAR, Huda Smitshuijzen AbiFarès, Scott Stowell, Deyan Sudjic, Thonik, Frank Tjepkema, Oliviero Toscani, Upload Cinema, Urbanus, Monique van Heist, Michael Wolff, and more...

For more information, visit the conference's official website: http://www.whatdesigncando.nl/