Multiple Signatures, On Designers, Authors, Readers and Users

By Michael Rock. Official Book Launch and Panel Discussion

16 May 2013

To celebrate the publication of Multiple Signatures (Rizzoli), 2x4 and Prada will host a book launch and panel discussion on May 16th at the Prada Broadway Store in Soho. The launch event will feature a panel discussion on the theme Superficiality, moderated by Mark Wigley, Dean of Architecture at Columbia University, and including Lucia Allais, Ron Jones, Michael Rock and Daniel van der Velden.

Afterparty: 10pm–Midnight at the Wooly, 11 Barclay Street New York
RSVP: rsvp@2x4.org

Multiple-Signatures_Einvite - Michael Rock


Panel Theme: Superficiality

Moderator: Mark Wigley

Mark Wigley is Dean of Columbia University's Graduate School of Architecture, Planning and Preservation, and the author of Constant’s New Babylon: the Hyper-architecture of Desire, White Walls, Designer Dresses: The Fashioning of Modern Architecture, and The Architecture of Deconstruction: Derrida’s Haunt.


—Lucia Allais is an architectural historian and theorist teaching at Princeton University. She is working on a history of international politics and monument preservation in the mid-20th Century, tentatively titled Designs of Destruction. Recent publications include “The Real and the Theoretical” in Perspecta 42 and “Disaster as Experiment” in Log 22.

—Ronald Jones is the Professor of Interdisciplinary Studies at Konstfack, University College of Arts, Crafts and Design in Stockholm, Sweden.  At Konstfack he leads The Experience Design Group, and he is a guest professor in Experience Design at the National Institute of Design, Ahmedabad, India.  He is the author of numerous museum catalogs and writes regularly for Artforum and frieze.  He is a member of the Advisory Board, Center for Change, the d. School, The Design Program at Stanford University.

—Michael Rock is a founding partner and creative director of multi-disciplinary design studio 2x4 Inc., New York City, and Director of the Graphic Architecture Project at the Columbia University Graduate School of Architecture, Planning and Preservation. 

—Designer Daniel van der Velden is co-founder of Metahaven, a studio for design and research, and a Senior Critic at Yale University's MFA program in graphic design. His writing includes Uncorporate Identity and Can Jokes Bring Down Governments?. He has designed t-shirts, scarves and other products for WikiLeaks, and works between freedom of information and overload of information. 

For more information about attending or covering the event please contact Gala
Delmont (212) 647-1170, or gala@2x4.org

For more about the book and how to order visit our 'resources' list by clicking this link: Multiple Signatures book