Huda Smitshuijzen AbiFares:
I have just had the chance to read this forum.
For clarification I can would like to say that the judging was blind and the jury simply voted for the work (we did not see who presented what). There was no politics or funny business really.
The majority votes was narrowed down to 3 finalists and from these a second round of voting took places which resulted in Lara Assouad getting the majority vote 3 out of 5.
Baraboux's design team did not want to take Lara's design into production, they felt that the design of Eric de Waal was the most appropriate for their brand and production processes, and selected his work to take into production.
The compromise in this situation was to create a "Jury's Prize" for Lara Assouad's design (which the jury felt was the most creative solution) and a production prize for Eric de Waal's design (which was what the client felt was the most commercially appropriate solution).
What was exhibited at Design Days was elected by Baraboux to show the variety of entries, these were not 'shortlisted' or selected for their special qualities. In general they showed a mix between the professional and amateurish entries, the classical and very strange...etc.
We will publish a little story and images about the competition in April, so hopefully you can be patient.
I am very glad that there were so many entries and that people that did participate showed courage, inventiveness and a lot of sincere effort. For us at Khatt Foundation, we feel this is the most valuable part and that if we keep on trying, we will eventually succeed in getting good typographic work into production.
best wishes to all, Huda
Thanks for clarifying Huda, so as I understand (correct me if I'm wrong), that you admit based on your last line that the winning design work is Not good enough to be produced (thanks again for admitting), but even though this design was chosen by the jury in the (blind) first round, and second round (right?)