Fotis Gerakis

self promotion for zoom-creative Riyadh

Having yourself as a client is one of the most difficult tasks for a graphic designer. Nevertheless Dina provided the inspiration for this ad to be included in a media guide of the gulf region. We tried to push the envelope just a little for Saudi Arabia. This from a country that believes that photography of a human being is sexual no matter how clothed the subjects are. Advertising agencies arround the Kingdom are pixalating or bluring the eyes of their models while leaving the rest of their models' bodies unaffected. In our case we did the opposite and the results we feel are hauntingly beautiful.

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