The exhibition uses printed matter and unique items from the archives such as original sketches and designs to show how modernism visually dominated our daily life for a long period and in a wide variety of graphic forms, ranging from corporate styles and posters to postage stamps and photographic books. The designers featured include Piet Zwart, Dick Elffers, Jurriaan Schrofer, Wim Crouwel and Experimental Jetset. With international handbooks, type specimens and key works from such designers as El Lissitzky, Jan Tschichold and Karl Gerstner, Modernism: in print adds context to the Netherlands' contribution to modernism.
Modernism: in print
First retrospective exhibition of modernism in Dutch graphic design
the Special Collections of the University of Amsterdam will be showing the exhibition Modernism: in print. One hundred years after the birth of the art movement De Stijl, this exhibition shows for the first time a retrospective of Dutch graphic design as created under the influence of De Stijl and the international avant-garde.