SKY tv's new Ad

SKY is one of the largest cable-tv networks in the UK, and this ad is part of their "Believe in Better" campaign. It refers to having channels of different foreign language - but can't you see how beautifully the Arabic letters been used away from the usage of "Psuedo Saudi type"?

I personally loved it, and gave me a HUGE smile when I saw it slapped on one of the double-decker buses here in London. Also, great choice of colour and pretty minimalistic.