designer :: communicator
Nathalie Fallaha is the founder and catalyst behind vit-e branding + digital (www.vit-e.com) and alephya (www.alephya.com). She studied graphic design at the American University of Beirut; after receiving her bachelor of Graphic Design in 1997, she moved to Central Saint Martins in the UK to pursue her Masters in Communication Design.
From 2000-2009, she taught Graphic Design and Typography at the Lebanese American University, while keeping the buzz going at vit-e design studio. She was awarded the Lebanese Design Entrepreneur of the Year in 2008 by the British Council. She is a member of the advisory board of the Khatt Foundation (www.khtt.net), and the Icograda Education Network. She is a founding and board member of the Beirut Creative Cluster. Her work has been published in several international books, magazines, and publications.
Passionate about bilingual typography (Arabic - Latin), most of her personal work is driven by the urge to explore the expressive power of the letterforms on different substrates.
Founded in 2000, vit-e branding & digital creates, elevates, and reinvigorates ambitious brands, institutions and businesses through the power of design thinking and creative visual communication. Setting a collaborative framework with our clients, we infuse perspective and context into each of our individual undertaking. We cater to multinationals, institutions, corporates and SME's, offering tailor-made offline + online solutions & tools to fulfil multiple business challenges and succeed, amplifying their impact, elevating the customer experience. Since 2000, from the heart of Beirut Lebanon, we have reached 27 countries around the globe, and counting.
In 2011, she founded alephya, a design enterprise focusing on proposing an aesthetic concept onto different substrates. A lifestyle concept, alephya undertakes to transform and liberate the Arabic letterform from its basic calligraphic form and creating a world of possibilities and patterns.
She attends various design and typography conferences worldwide, and is a frequent guest speaker in several universities and design seminars across the world.