Paul Reid
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SIAL Identity

Logo and wordmark for the Sana'a Institute for the Arabic Language

The biggest challenge to this logo was the Arabic characters. I wanted this logo to reflect the authenticity of the institute and it’s location. Originally I intended to use the Thuluth calligraphy script, but after some discussion with some calligraphers, I was directed toward the Kufi script, more suitable for it's Yemeni roots. The door–knocker is an actual door–knocker in the Old City of Sana’a.