Dan Dimmock, FRSA

Dan Dimmock is a corporate, cultural, and institutional brand architect, fractional Chief Brand Officer (CBO), impact strategist, advisor, and educator. With over two decades of experience, he has dedicated his career to assisting leaders in enhancing self-awareness and driving organisational change by translating ideals into purpose-driven brand strategies, identity systems, and experiences.
In 2015, Dan founded Firstwater Advisory (formerly 85Fifteen), a specialist consultancy focused on developing purpose-driven, sustainable brands in underserved markets. Before this, he led teams at two of the world’s leading brand consultancies, FITCH (now Landor under WPP) and FutureBrand (part of IPG), holding regional leadership positions across the Middle East and Asia Pacific.

Throughout his career, Dan has spearheaded branding initiatives for a diverse range of organisations worldwide, including Action for Children, Arla Foods, Bank of Shanghai, The British Council, Emirates Group, Government of Malaysia, Lendlease, Marriott International, Meem Bank (PIF), National Bank of Abu Dhabi (NBAD), PETRONAS, Qatar Foundation, Royal Kingdom of Bhutan, Government of Saudi Arabia, Sheikh Suroor Al Nahyan, Singapore Armed Forces, Singapore Prime Minister’s Office, Singapore Police Force, UAE Prime Minister’s Office, UNDP, United Overseas Bank (UOB), and ZMZM Society for Voluntary Healthcare.

Dan’s insights on business and branding have been featured in prominent publications such as Arabian Business, Branding Strategy Insider, CNN, Fast Company, The Financial Times, and The New York Times. He also serves as an external lecturer at institutions, including the American University in Dubai, Middlesex University’s Institute for Sustainable Development, and Strathclyde Business School. Additionally, Dan contributes as a subject-matter expert to business accelerator programmes across the MENA region and advises impact-driven startups, including Mamo, a UAE-based fintech company, and Snorkl, an AI-powered platform designed to embed sustainability into business operations.

Dan is writing his first book, Sustainable Brand Leadership, which aims to provide a modern framework for purpose-driven impact in the evolving landscape of corporate branding. Through Firstwater Advisory and his various roles, he continues to empower organisations to lead with brand clarity, purpose, and measurable impact, transforming them into resilient and responsible entities poised for future success.