Moving Design: From Luxury to Necessity

Talk at Amman Design Week 2017

10 Oct 2017

For design to become a real industry in Jordan, it has to prove its economic, social and environmental relevance. Is this a neo-Bauhausian statement misplaced in 21st century Jordan? Should designers stay content with a role of ornamentation and embellishment of form, producing so called "art pieces", or will they be a force in the new manufacturing and digital revolutions? This talk joins Ahmad Humeid, curator of the 2017 Hangar Exhibition with Dina Haddadin, the exhibition designer and curator of the 2016 Crafts District in a discussion on the status of design in Jordan.

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About Ahmad Humeid
Ahmad Humeid is a designer, design advocate and entrepreneur immersed in issues of design practice, process, and technique. While still an architecture student at the University of Jordan, he started his design career with his first design studio in 1991. Throughout the 1990s, he led design and technology efforts at various pioneering publishing, consulting and web ventures in the Arab region. He is the founder and CEO of Syntax, and is the current curator of the Hangar Exhibition at Amman Design Week 2017.

About Dina Haddadin
Dina Haddadin is a multidisciplinary architect and a growing self-taught visual artist, living and working in Jordan. Haddadin curated and designed the Amman Design Week 2016 Crafts District, which took place at the Raghadan Tourist Terminal. For 2017, Dina has been the lead designer for the exhibition spaces, installations, and the Amman Design Week hub.