Image: Lina Abdul Hadi
The Kufin typeface set in a text block.
She is passionate about the communicative value of graphic design and its ability to convey meaning across diverse cultures, ideologies and media. Throughout her career she has developed an interdisciplinary approach to graphic design, engaging in print and digital media, information architecture, applied to a diverse range of projects including branding, web and interactive design, wayfinding and system design, as well as layout and book design. A fascination with typography, calligraphy, and language, both Arabic and English, led her to London to undertake a degree in MA Contemporary Typographic Media at the London College of Communication in 2011, where she delved into the research of language and its visual manifestations.