The Khatt Foundation Design Studio at Abu Dhabi Art 2010 will be a platform for presenting the Typographic Matchmaking in the City as well as public recording studio where live interviews with local designers, visual artists and cultural operators will be conducted. These will appear online during the event and can also be watched if missed during the live recording.
Curator/Designer: Huda Smitshuijzen AbiFares & Film maker: Jan de Bruin
There will also be the following:
• Exhibition and book launch : 4 –7 November 2010, 15.00 – 22.00
• Video interviews with designers on the ‘Khatt Design UAE Live’
(filmed by Jan de Bruin) TBA (on site sign up)
• Film screening (documentary film about the making of TMMC project): Auditorium : Sat. 6 November 2010, 16.30 – 17.30
• Talking Design: Auditorium : Sun. 7 November 2010, 15.00 – 16.30
Today’s urban development projects raise numerous concerns with respect to identity, a sense of belonging, and myriad aspects of cultural sustainability. Art’s ability to engage a community’s sense of coherence lies at the core of this project, which looks at historic and contemporary functions of typography in the urban landscape. The Typographic Matchmaking in the City project aims to introduce a new approach to lettering and poetic narrative that would create an alternative public space, a new form of “physical” urban poetry.
The exhibition will present the design outcomes of the Typographic Matchmaking in the City project and will outline the design process with the drawings, writings, research and prototypes that have led to the final lettering systems and their application as concrete objects in the built environment. The results of the research of the five participating design teams, present a diverse range of engaging ideas and inspiring case studies.
The exhibition will also provide a platform for events like the project’s book launch and the screening of the documentary film about the project.
In addition there will be an ongoing video interviews with designers from the region in the Khatt Foundation studio : ‘Khatt Design UAE Live’, open to the public who can listen to the interviews, lounge around and also present their innovative work and thoughts. Interviews schedule will be posted in the design studio and people can sign up on location.