Typographic Matchmaking in the City project

1 Feb 2009
4 Feb 2011

The Khatt Foundation, curated by Huda Smitshuijzen AbiFares, is launching the Typographic Matchmaking sequel — Typographic Matchmaking in the City V2.0 project — which focuses on typography’s use in placemaking within an urban context.

Short Introduction films of the project so far

Interview about the project online at http://www.gestalten.tv/motion/huda-smitshuijzen-abifar%C3%A8s

On Al-Jazeera English program ArtsWolrd:

Typographic matchmaking promotional films by Jan de Bruin and Ans Kanen: Typographic matchmaking 2.0 meetings in Amsterdam, Dubai and Sharjah (2009).//:

Presentation of the project in Dubai

Sunday 15 - 22 March 2009 | Bastkia Art Fair 2009
Typographic Installation at Khatt Foundation's House 58
Exhibition of sketches and ideas of the Typographic Matchmaking in the City project

Friday, 20 March 2009, 9pm onwards | Bastkia Art Fair 2009
Presentations and party
Event Title: Why we do What we do and How || Typographic Matchmaking 2.0 designers in conversation with local/guest designers and architects.

Saturday, 21 March 2009, 3.30-4.30pm | Art Dubai 2009
The Bidoun Lounge, in the Art Park at Art Dubai (March 18-21, 2009), has a special focus on architecture and design in the UAE on Saturday March 21, 2.30-5pm. 15.30 - 16.15 The Khatt Foundation - Typographic Matchmaking in the City 2.0 Project, with Huda Smitshuijzen AbiFarès and the TypoMatch 2.0 Designers.

TMM2.0_filmstill2.jpg -

The Typographic Matchmaking in the City V2.0 project will focus on typography’s use in placemaking within an urban context. It will investigate the way that typography can merge with urban design to create public spaces with a unique sense of place (spaces that attract people because they are pleasurable and/or engaging, involve social encounters and immersion in the sights, sounds, and atmosphere of the  locale). Typography will be inspired, on the visual and conceptual level, from specific sites and locations in the city where bilingual (Latin and Arabic) textual communication can be employed to emphasize the  experience of the city. The design teams consisting of Dutch and Arab designers and architects (5 teams  of each 2 graphic/type designers and one architect) will explore this idea of type in the built environment. Intercultural dialogue is scripted within the working process and the project’s source material: (Dutch and Arab/Middle Eastern visual street culture, Arabic-Latin/dual-script lettering systems, built urban environmental design).

The project aims to create expressive type designs and applications, translating culturally-relevant messages (or gestures) into concrete design products (lettering systems and 3D prototypes). The fonts developed will be made from scratch (both the Latin and Arabic) designed at the same time and inspired by each other's script traditions, and will be applied as poetic narratives in the form of participatory public art into the public spaces of two parallel cities: Dubai and Amsterdam.

The design teams consist of carefully "matched" Dutch and Arab/Iranian designers, who are to combine their expertise and creative minds in creating expressive urban and multicultural typography.

The participating designers

TEAM 1 : Project : StoryLine™, Fluidity & Friction

Max Kisman (Netherlands), Naji El Mir (Lebanon/France), Hisham Youssef (Egypt/UAE)

TEAM 2 : Project : DNA, Typographic Double Helix

Rene Knip (Netherlands), Khajag KJ Apelian (Lebanon/Netherlands), Reza Abedini (Iran/Netherlands),
Jeroen van Erp (Netherlands),

TEAM 3 : Project : Urban Metrics

Erik van Blokland (Netherlands), Pascal Zoghbi (Lebanon),Joumana Al Jabri (Saudi Arabia/Syria/UAE)

TEAM 4 : Project : Local Reference System

Artur Schmal, Wael Morcos (Lebanon), Richard Wagner (Germany/UAE)

TEAM 5 : Project : The Kashida Project

Melle Hammer (Netherlands), Yara Khoury (Lebanon), Stealth: Ana Dzokic (Serbia) & Marc Neelen (Netherlands)

The " Typographic Matchmaking in the City V2.0 " project is generously supported by Fonds BKVB (The Netherlands Foundation for Visual Arts, Design and Architecture) and the Mondriaan Foundation.

kasheeda is a 3-D typeface designed by Yara Khoury and Melle Hammer as part of the Khatt Foundation project 'Typographic Matchmaking in the City'.

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